Whether you have contracted a traditional publisher or you are going the route of self-publishing, something that is for sure is that you are supposed to market your book. It will be challenging for authors to enjoying a full suite of marketing especially if it’s their first time. You might have opted to work with a small publisher who has a tight budget and therefore, will not be able to afford to market your book the way you would have wanted. In order for you read more to market your book the way it deserves, put your effort will come in handy. If you are a new author who has no track record it will be quite challenging. If you are looking to get the word out to people, you should ensure that you do everything possible. Below are the factors that you need to consider when marketing your book.
Create your brand. It is vital for authors to build their brand. At the time when they are doing the final preparations to publish their book, it gets more critical. Your readers will want to find out more about you especially if they are interested in your work. It is essential that you nurture your relationship with your audience. Creating your brand is the best who is that you can do all this. What people see and know about you should be under your control.
Design your website. A website is necessary for an author who has been published. It is compulsory to have a website. Your website will help you to create your brand persona. Your website is where you email marketing books will invite people to have a chance to know more about you. Remember that your website will act as your online home where people will go when they want to find out more about you. Your website should be short and straight to the point. It should have information regarding the author.
ensure that you decide on the best audience for marketing. How are you going to promote your book? Keep in mind the particular audience that will have interest in your work. Where do they go to look for suggestions for the latest books? Do they have time to look at the book reviewer suggestion if they find the information online? With the information above, you will be able to decide on the best audience for marketing.
Choose the most appropriate book cover. Your book cover is a way of speaking to your audience. People will always judge a book by its cover regardless of the term never judge a book by its cover. It is essential that you select a book cover that stands out from the rest.